Press kit
A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.
Uses
Press kits are commonly used for:
Product launches
New company launch
Mergers and acquisitions
News conferences
Large events / Industry trade shows
Common components
Backgrounder with historical information on the company or individual.
Fact sheet listing specific features, statistics, or benefits.
Biographies of key executives, individuals, artists, etc.
Past press coverage
Photos or other images (high resolution) of key executives, logos, products, etc.
A press release detailing the current news the media kit is sent in reference to
Media contact information (usually of a public relations department or spokesperson)
A CD, DVD, software title, video, etc. as appropriate for the sender of the release
Collateral advertising material, such as: postcard, flier, newspaper ad, etc.
