Enfamil

Enfamil (a play on words of 'infant meal') is a brand of infant formula made by Mead Johnson. From 1972 through 2011, Mead Johnson used Beatrix Potter's Peter Rabbit on its U.S. packaging. However, in 2012, the company transitioned to its signature duck across its U.S. Enfamil product line. Enfamil is a product name associated with formulas for babies.

History

This baby formula brand began in the late 1950s and is owned by Mead Johnson, which was founded in 1905 in New Jersey by Edward Mead Johnson and relocated to Indiana in 1915. Enfamil R was Mead Johnson’s first routine infant formula designed to be a nutritional formula based on the pattern of human milk. Since then, Mead Johnson has produced a broad variation of Enfamil Products.

Products in the line

For pregnant women

Expecta (R) - supports baby eye and brain development during pregnancy

For infants 0-1 years

Enfamil (R) Newborn – for newborns through 3 months

Enfamil (R) Infant - supports infants overall development

Enfamil R Gentlease R - designed to reduce fussiness and gas