Enesco

Enesco (Enesco, LLC) is an American company specializing in the sales and distribution of giftware. The company was known as an industry leader during the 1970s, 1980s, and 1990s, as it carried the Precious Moments porcelain figurine line of products.

History

In 1958, Enesco was the import division for the N. Shure Company. Enesco was founded by its first President, Louis R. "Bob" Miller, Jr. When N. Shure was sold to Butler Brothers, the import division was spun off. The name "Enesco" was an acronym from the N. Shure company, "N S Co", and phonetically named his company "EnEsCo". Thereafter, the company was sold three times, and in 1983 became a part of Stanhome, Inc. After separating from Stanhome in 1998, Stanhome immediately collapsed—leaving Enesco with all of Stanhome's assets.

Enesco is known in its industry for its 25 years of success with the Precious Moments porcelain figurine line of products. Freedman worked with original artist, Sam Butcher, to bring his designs to market. Enesco sales soared throughout the '70s, '80s, and '90s until its peak in 1997. But by 2004, Enesco, Corp. posted an operating loss of $15.7 million US dollars. The sales of Precious Moments items plunged from a high of $206 million in 1996 to $55.7 million in 2004, a drop of $27.5 million from 2003."Precious Moments revenues represented 22% of consolidated net revenues in 2004 compared to 33% in 2003," according to Enesco's 2004-2005 annual report. In 2005 Enesco ended its business partnership and license arrangement with Precious Moments, Inc.