Emily the Strange
Emily the Strange is an advertising mascot character created by Rob Reger for his company Cosmic Debris Etc. Inc.
History
She first appeared on Santa Cruz Skateboards professional skater Ross Goodman's skateboard graphics. Nathan Carrico designed Emily in 1991 for Santa Cruz Skateboards in Santa Cruz, California.
Retail Stores
Cosmic Debris has opened four Emily the Strange flagship stores to date (Taiwan, Taipei, Hong Kong and Greece), with plans to open Emily the Strange retail stores in the Americas in the next years.
Brand Expansion
The Emily the Strange franchise has a considerable merchandising catalog, including clothing, stationery, stickers and fashion accessories. All of the products feature Emily's distinctive appearance and frequently feature one of her cynical sayings such as "Get Lost," "Be All You Can't Be," or "Wish You Weren't Here".
Co-branding alliances and partnerships have included Jones Soda, Gibson Guitars and Manic Panic (hair coloring, nail polishes and colorful extensions).