Embark

Embark (styled all caps as EMBARK) is the public transit authority of the COTPA (Central Oklahoma Transportation and Parking Authority) trust, the largest transit agency in the state of Oklahoma. EMBARK has 20 interconnecting routes covering the Oklahoma City Metropolitan Area, including a weekday Express route to Downtown Oklahoma City from Norman, and the "Oklahoma Spirit Trolleys", a trolley-replica bus network.

History

The Central Oklahoma Transportation and Parking Authority was established on February 1, 1966 by the Oklahoma City Council to continue transit service as private operator Oklahoma Transportation Company, which provided bus service to the community, as City Bus Company, had announced it would discontinue transit service due to low ridership. There were initially only 18 buses, all leased from OTC.

The system was rebranded as MassTrans in 1975 and used that name until 1992, when it was rebranded as Metro Transit, though the official name remains in use as well.

COTPA was reorganized in 1989, when the city established a Transit Services division to provide senior management through an inter-local operating agreement. COTPA also bought Union Station which serves as headquarters to this day.

Embark (Fashion Brand)

Founded by Otara Gunewardene in 2007, Embark is a fashion brand with a unique cause. A large percentage of profits from its merchandise, together with contributions from passionate individuals and organizations are channelled towards a better life for the street dogs of Sri Lanka. Embark is said to believe in sustainable solutions to the struggle of street dogs through campaigns such as Adoption and Re-homing, Sterilization and Vaccination, Saving the Injured, Education and Awareness programs and igniting change in the lives of street dogs throughout Sri Lanka.

Embark is known to brand itself as a unique fusion of passion and fashion. A pashionable brand that believes in working towards changing the hearts and minds of communities and their perception towards street dogs.

Embark's ultimate goal is known to create a rabies free Sri Lanka and compassionate communities who give the love, respect and home that embark believes they deserve.

The Product

Embark began with six black and white t-shirt styles and today has evolved into a fashion brand featuring clothing, accessories, back to school items and canine products. Embark’s portrayal has always depicted the values they uphold such as love, kindness, compassion and happiness, intentionally staying away from negative imagery. In March 2014, Embark celebrated its 7th anniversary, and has now grown into 5,000 square feet of physical store space.