Ee Rojullo (Telugu: ఈ రోజుల్లో), (English: In These Days) is a Telugu Romantic Comedy directed by debut director Maruthi, starring debutants Srinivas, Reshma and Saikumar Pampana. The film was made on a low budget by a group of producers jointly credited as "Good Friends". The music was scored by J.B. and J. Prabhakar Reddy handled the cinematography using Canon 5D cameras while S.B. Uddhav handled the movie's editing. The movie's trailers and posters featured interesting quotes regarding love stories these days. The song "Ring Tring" also gained popularity as it featured dancers wearing the masks of leading Tollywood actors like Jr NTR, Ram Pothineni, Ram Charan Tej, Allu Arjun, Pawan Kalyan, and Mahesh Babu. The movie was one of the most successful Tollywood films in 2012.
Sri ( Srinivas ) is a guy who is madly in love with a girl named Rajini. He even gives her Rs 3 lakhs to help her out but as fate turns out,Rajini does not really love Sri. She escapes with the money along with another guy. This leaves Sri heartbroken. He decides never to fall in love again and he starts looking at women in a negative way. In another track, Shreya (Reshma) is friendly with a guy called Karthik. Karthik misunderstands Shreya’s friendship for love and he starts developing feelings for her. He starts acting possessively and begins hounding Shreya in the name of love. A disgusted Shreya decides never to be on friendly terms with any guy.
I know i'm not a bad guy when i try to do what's right everyone who comes to me don't see my plight. Everything i've ever done all the plans i've had in sight always missed and gone wrong in a way until i gave up and said alright let me alone cuz no one wants to be hanging around with someone messin up like me i guess my way isn't good enough when i try i just keep on wrecking stuff it seems everybody knows but me how to go what to do and where to be everywhere i go they all talk the same they don't even have to try they make me feel so lame friends and jobs have come and gone no matter what i do it goes on and on i wonder if you sometimes feel this way and do you lay awake at the end of the day when i lose everytime i win cuz no one will ever be messin up stuff doing things wrong quite like me no one will ever be like me.