Ed Zitron

Ed Zitron is a public relations businessperson and author most commonly noted for his unconventional approach to the field of public relations. He is founder of the public relations firm EZPR and author of This Is How You Pitch: How To Kick Ass In Your First Years Of PR.

Background

In addition to Zitron's career in public relations, he has worked as a columnist at Forbes and Inc.com. He previously wrote video game reviews for PC Zone magazine.

Zitron's approach to public relations involves evaluating and appealing to the interests of individual media professionals through what are often brief email messages, rather than by sending mass email pitches, cold-calling, or brand-promotion newsletters. Zitron is the founder and one of four employees at EZPR, a San Francisco-based public relations firm.

A 2013 Forbes Magazine article characterized Zitron's public relations approach as one that "pays less attention to his clients’ overly-polished brand script and focuses more on what his media connections want to write about." Several sources and Zitron himself have attributed his atypical work ethic to slight AD/HD and self-consciousness.