EA Bright Light

EA Bright Light (formerly known as EA UK) was a UK-based video game developer founded in 1995 by Electronic Arts. The studio was primarily known for its work on licensed franchises such as the video game adaptation of the Harry Potter series.

History

EA UK was founded in Chertsey, UK in 1995 by Electronic Arts. In 2004, Bullfrog Productions was merged into EA UK, making it to inherit franchises such as Populous, Dungeon Keeper, Syndicate and Theme Park.

Originally focusing on developing original IPs, the studio released several well-received titles such as Zubo, the first EA title exclusive to Nintendo DS, in 2008. However, the title was a commercial failure, forcing the company to amend its policy and shift to develop casual games and games that were aiming for younger audience. In later years, they also worked on licensed franchises, such as the video game adaptation of the Harry Potter series, which generally received mixed reviews from critics. The company also worked on few Hasbro-related board game adaptations, such as Hasbro Family Game Night, which was released in 2008.