E!

E! Entertainment Television, LLC (more commonly known as E! and formerly E!: Entertainment Television) is an American basic cable and satellite television channel that is owned by the NBCUniversal Cable division of NBCUniversal. It features entertainment-related programming, reality television, feature films and occasionally series and specials unrelated to the entertainment industry. As of February 2015, E! has an audience reach of approximately 94,296,000 American households (81.0% of households). The channel is also available in Canada, which broadcasts original programming at the same as the United States and localized versions across Europe, Asia and Australia.

History

Movietime

E! was originally launched on July 31, 1987 as Movietime, a service that aired movie trailers, entertainment news, event and awards coverage, and interviews as an early example of a national barker channel. The channel was founded by Larry Namer and Alan Mruvka. Early Movietime hosts included Greg Kinnear, Paula Abdul, Katie Wagner, Julie Moran, Suzanne Kay (daughter of Diahann Carroll), Mark DeCarlo, Sam Rubin and Richard Blade.

Electronic Entertainment Expo 2010

The Electronic Entertainment Expo 2010, commonly known as E3 2010, was the 16th Electronic Entertainment Expo held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 14, 2010, and ended on June 17, 2010, with 45,600 total attendees. There was also an E3 event held in Sony's PlayStation Home.

Layout

E3 2010 was held at the Los Angeles Convention Center with the show occupying the South and West Halls as well as the first floor.

West Hall

Sony Computer Entertainment and Nintendo had booths that were directly opposite of each other. Other notable developers and publishers located on this floor were Atlus, Atari, Bethesda, Sony Online Entertainment, and Capcom.

South Hall

The hall has three types of booths: large, medium and small. The large booths were occupied by Square Enix, MTV Games, Microsoft, Ubisoft, Disney Interactive Studios, and Electronic Arts. The medium booths were occupied by Sega, Konami, THQ, Warner Bros. Interactive, and Take-Two Interactive. The small booths were occupied by Namco Bandai and Tecmo Koei.