EU Ecolabel or EU Flower is a voluntary ecolabel scheme established in 1992 by the European Commission.
The label includes a green flower with inclined green "ϵ" (Greek epsilon) as the flower, surrounded by 12 blue stars. On EU Ecolabelled products, it must always be used together with the license number. Because of the logo, the label has a nickname EU Flower.
The implementation of the EU Ecolabel is set through the Regulation (EC) No 66/2010 of the European Parliament and of the Council. Its management is carried out by the European Commission and the national competent bodies. There is a competent body in each European Economic Area member state.
The EU Ecolabel is part of a broader EU Action Plan on Sustainable Consumption and Production and Sustainable Industrial Policy adopted by the European Commission on 16 July 2008, which also links the EU Ecolabel to other EU policies such as green public procurement (GPP) and Ecodesign of energy-using products.