The BMW 340, subsequently rebadged as the EMW 340, was a large six-cylinder four-door passenger saloon produced at Eisenach initially in the name of BMW. Five-door 340 station wagons were also manufactured. It was described in 1948 as the first new car model produced in Germany after the war: despite new body panels, under the skin it was a modified version of the BMW 326 with which it shared its engine and wheelbase, and which had originally been commercialised in 1936. The 326 had nevertheless been an innovative and well regarded product and the 340, which incorporated several improvements, was seen as a desirable car well into the 1950s. Early years were dogged by disputes centred on ownership of the plant where it was assembled and its manufacturers’ rights to use the BMW name. The cars later appeared badged as EMW 340s, and it was under this name that 340s continued to be sold until at least 1953.
A coupé version, originally launched in 1937 as the BMW 327, was also reintroduced after the war and produced in parallel with the 340 until approximately 1955, badged in its final years as the EMW 327.
The BMW 327 is a medium sized touring coupé produced by the Bavarian firm between 1937 and 1941, and again produced after 1945. It sat on a shortened version of the BMW 326 chassis.
The first 327, launched in 1937, was a cabriolet. In 1938, this was joined by a fixed head coupé version. The car was shorter and lower than its sedan counterpart, but shared the famous BMW grill and a streamlined form representative of the more progressive designs of the 1930s.
Mechanically, the car utilised the hydraulic brake control, gear box, clutch and front suspension system first seen on the BMW 326, along with the live axle used on the BMW 320 and BMW 328. The BMW M78 straight-6 engine was used. The advertised top speed was 125 km/h (78 mph).
A higher-powered model, the 327/28, was offered with the M328 engine. 569 of these high-powered 327/28 cars were built up to 1940.
Among some enthusiasts, the 327 has subsequently been overshadowed by its more uncompromising sibling, the 80 bhp (60 kW) BMW 328 which appeared in April 1938. In its day, however, the 327 was the bigger seller, with 1,396 base engined versions built between 1937 and 1941, and significant further production after 1945.
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