E-Land Group

E·Land Group (hangul:이랜드그룹) is a South Korean conglomerate headquartered in Chanjeon-dong Mapo-gu Seoul, South Korea. It started as a 6 sqm small clothing shop on a fashion street in front of Ewha University in Sinchon in 1980. E.Land Group became a USD 10 billion group of companies, creating the phrase "Legend of 6 sqm (hangul:2평의 신화)". E.Land Group now takes part in retail malls, restaurants, theme parks, hotels and construction businesses as well as its cornerstone, fashion apparel business. It has operations worldwide through its subsidiary E-Land World, including China, India, Sri Lanka, Vietnam, the United States and Europe (England, Italy).

History

In the 1980s, E.Land Group revolutionised the retail channel by pioneering new markets using a franchising system. Franchising system is one of the most profitable forms of retail distribution due to its low initial investment requirement when opening new stores. Its first ever brand was called "England", which later changed to "E-Land" due to restrictions on trademark registration.