Arthur "Duke" Reid CD (1915–1975) was a Jamaican record producer, DJ and label owner.
He ran one of the most popular sound systems of the 1950s called Duke Reid's the Trojan after the British-made trucks used to transport the equipment. In the 1960s, Reid founded record label Treasure Isle, named after his liquor store, that produced ska and rocksteady music. He was still active in the early 1970s, working with toaster U-Roy. He died in early 1975 after having suffered from a severe illness for the last year.
Reid was born in Portland, Jamaica. After serving ten years as a Jamaican police officer, Reid left the force to help his wife Lucille run the family business, The Treasure Isle Grocery and Liquor Store at 33 Bond Street in Kingston.
He made his way into the music industry first as a sound system (outdoor mobile discothèque) owner, promoter and disc jockey in 1953. He quickly overtook Tom the Great Sebastian and his sound system as the most popular sound system in Jamaica. Soon he was also sponsor and presenter of a radio show, Treasure Isle Time. A jazz and blues man at heart, Reid chose "My Mother's Eyes" by Tab Smith as his theme tune. Other favourites of his included Fats Domino, a noticeable influence on the early Reid sound.
It’s amazing how you turn your head away
Sit back - SIX PACK!
Enjoy the world’s decay
Human nature creates the situation
Now we’re all living in frustration
Create alternative ways of fighting - you’re not alone!
You’re not alone. Go!
If you try to avoid the problems, you’re part of them
You hide away in your prefab world
You close your eyes, let them brainwash you
You’re just another robot in this goddamn zoo!
Create alternative ways of fighting - you’re not alone!
You’re not alone. Alright!
If you can’t stand this planet
If you can’t stand injustice
If you can’t stand the pain
If you can’t stand the misery…
Just come and join us right away
This is your fight for freedom!
Create alternative ways of fighting
You’re not alone
Create alternative ways of fighting
You’re not alone
Set you free!
Open hearts and open minds