DR Motor Company
DR Motor Company is an Italian automobile company, founded in 2006 by Massimo Di Risio. The company produces cars adding design and Italian standards to components supplied by foreign companies such as Chery Automobile.
The company, based in Macchia d'Isernia, Molise, soon became famous for its unusual initial marketing strategy; initially, without its own distribution network, the company has entered into partnership with Finiper Group. Until 2009 you could find and buy cars at hypermarkets. Today the company has its own supply chain with more than seventy dealers and more than a hundred Service DR on all the Italian territory.
History
DR was founded by Massimo Di Risio in 2006 with the intent to sell vehicles that boast an Italian design, counting on the support of other production companies for the supply of components.
The idea for DR was born within the past experience of the founder Massimo Di Risio, who in 1985 founded the Di Risio s.r.l. for the distribution and commercialization of cars of various makes, including the Saleen S7. Later Di Risio founded Katay, a brand dedicated entirely to imports of Chinese auto production.
Podcasts:
