Doublemint

Doublemint is a flavor of chewing gum made by the Wrigley Company. It was launched in the United States in 1914, and has had variable market share since that time.

The Doublemint Twins

One of the most notable aspects of this brand is the advertising campaign, begun in 1956, which utilized twins as spokespersons for the gum, as a play on the word "double" in the name. The original "Doublemint Twins" were Jayne and Joan Boyd of Hammond, Indiana, who appeared in advertisements for Doublemint until Joan became pregnant in 1963. The company, however, continued sporadically to promote the campaign, which included twins Jennie and Terrie Frankel in the late 1960s; later "Doublemint Twins" included June and Patricia Mackrell through the 1970s (who had also been the Toni Twins for Toni Home Permanent, which used the slogan "Which twin has the Toni?"), Patricia and Cybil (some sources show her name as Priscilla) Barnstable, Denise and Dian Gallup,Cynthia and Brittany Daniel (future co-stars as the Wakefield twins in the TV series based on the Sweet Valley High novels), Tia and Tamera Mowry (future co-star of The Game with both Tia Mowry and Brittany Daniel and future co-stars of Sister, Sister), Heidi and Alissa Kramer, figure skaters Pamela and Jeremy Green, and Jean (née Barbara) and Elizabeth Sagal (daughters of TV director Boris Sagal and sisters of Married...With Children's Katey Sagal). The Sagal twins enjoyed a brief run as the stars of a sitcom, Double Trouble, in 1984. Later twins projected more sex appeal in keeping with trends in American advertising; the Barnstable twins were later asked to pose for Playboy due to their popularity as spokeswomen for the gum. In 1987, Denise and Dian Gallup spoofed their roles as the Doublemint Twins in cameo roles in the Mel Brooks film, Spaceballs.