DoubleClick

DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's headquarters is in New York City, United States.

DoubleClick was founded in 1996 by Kevin O'Connor and Dwight Merriman. It was formerly listed as "DCLK" on the NASDAQ, and was purchased by private equity firms Hellman & Friedman and JMI Equity in July 2005. In March 2008, Google acquired DoubleClick for US$3.1 billion. Unlike many other dot-com companies, it survived the dot-com bubble and focuses on uploading ads and reporting their performance.

History

Early developments

DoubleClick was founded as one of the earliest known Application Service Provider (ASP) for internet "ad-serving", primarily banner ads. After an IPO on the NASDAQ under the "DCLK" ticker symbol in early 1998, the company was associated with an internet traffic report including Yahoo!, AOL, Alta Vista and Excite where the company was listed within the top 10 internet websites in the world—when it was delivering as many ad impressions at the time as these early major internet properties were delivering page views. Its DoubleClick DART (Dynamic Advertising Reporting & Targeting) ASP/SaaS ad-serving technology allowed clear targeting and reporting of ad-serving per media property for websites within its network and technology sectors.

Doubleclick (musician)

Doubleclick is a musician and producer based in the United Kingdom.

Joe Chapman released Once More with Feeling EP on Brighton-based label, Fly Casual, in 2000. He later collaborated with Amon Tobin on Verbal Remixes & Collaborations in 2003. In 2009, he and Amon Tobin, under the name Two Fingers, released a self-titled album and a corresponding album of instrumentals. His musical influences include Drum & Bass and Jungle music.

Discography

Albums and collaborations

Verbal Remixes & Collaborations

"Ownage courtesy Tobin and Doubleclick, is the type of track you'd play to permantly scar the neighbors." -weeklydig.com (2003)