Don Randall (Fender)
Don Randall (October 30, 1917 – December 23, 2008) was a manager in the early years of the Fender Musical Instruments Corporation. He also came up with many product names, including the Esquire, the Telecaster, the Stratocaster, and the Champ.
He was Leo Fender’s partner and the sales, distribution, marketing and advertising behind the company’s rise from small California guitar maker to worldwide status.
Biography
Donald Dean Randall was born in Kendrick, Idaho, on Oct. 30, 1917, to Earnest and Osie Violet Randall. The family moved to California when Randall was 10 years old, and he developed an interest in radios and audio amplifiers while still in high school (he earned his ham radio operator license at age 16 in 1934). At the height of the Big Band era, Randall built a portable amplifier and speaker system that he set up at parties and dances. He graduated from Santa Ana Community College.
Around 1940, Randall worked part-time as a salesman for Santa Ana, Calif., radio supply shop Howard Taylor Wholesale Radio, calling on Southern California radio shops including Clarence “Leo” Fender’s shop in Fullerton, Calif., Fender Radio Service. Randall and Fender met shortly before the United States entered World War II; Randall had bought Taylor’s store in 1941 but sold his inventory on being drafted into the Army.