DivX

DivX is a brand of video codec products developed by DivX, LLC. The DivX codec is notable for its ability to compress lengthy video segments into small sizes while maintaining relatively high visual quality.

There are three DivX codecs; the original MPEG-4 Part 2 DivX codec, the H.264/MPEG-4 AVC DivX Plus HD codec and the High Efficiency Video Coding DivX HEVC Ultra HD codec. It is one of several codecs commonly associated with "ripping", whereby audio and video multimedia are transferred to a hard disk and transcoded.

History

The "DivX" brand is distinct from "DIVX", which is an obsolete video rental system developed by Circuit City Stores that used custom DVD-like discs and players. The winking emoticon in the early "DivX ;-)" codec name was a tongue-in-cheek reference to the DIVX system. Although not created by them, the DivX company adopted the name of the popular DivX ;-) codec. The company dropped the smiley and released DivX 4.0, which was actually the first DivX version, trademarking the word, DivX.

DIVX

DIVX (Digital Video Express) was an unsuccessful attempt by Circuit City and the entertainment law firm Ziffren, Brittenham, Branca and Fischer to create an alternative to video rental in the United States.

Format

DIVX was a rental format variation on the DVD player in which a customer would buy a DIVX disc (similar to a DVD) for approximately US$4, which was watchable for up to 48 hours from its initial viewing. After this period, the disc could be viewed by paying a continuation fee to play it for two more days. Viewers who wanted to watch a disc an unlimited number of times could convert the disc to a "DIVX silver" disc for an additional fee. "DIVX gold" discs that could be played an unlimited number of times on any DIVX player were announced at the time of DIVX's introduction, but no DIVX gold titles were ever released.

Each DIVX disc was marked with a unique barcode in the burst cutting area that could be read by the player, and used to track the discs. The status of the discs was monitored through an account over a phone line. DIVX player owners had to set up an account with DIVX to which additional viewing fees could be charged. The player would call an account server over the phone line to charge for viewing fees similar to the way DirecTV and Dish Network satellite systems handle pay-per-view.

DivX (disambiguation)

DivX may refer to:

  • DivX, a video codec from DivX, Inc.
  • DIVX, the failed pay-per-view for DVD
  • DivX, Inc., the company that offers software for encoding in DivX and that certifies devices that are capable or encoding and/or playing DivX encoded video
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