Disney Fairies is a Disney franchise created in 2005. The franchise is built around the character of Tinker Bell from Disney's 1953 animated film Peter Pan, subsequently adopted as a mascot for the company. In addition to the fictional fairy character created by J. M. Barrie, the franchise introduces many new characters, and expands substantially upon the limited information the author gave about the fairies and their home of Neverland. The characters are referred to within stories as "Neverland fairies". The franchise includes children's books and other merchandise, a web site, and the computer-animated Tinker Bell film series, featuring the character and several of the Disney fairies as supporting and recurring characters.
In Barrie's 1902 novel The Little White Bird, in which he introduced the mythos of Peter Pan and the fairies, he wrote, "When the first baby laughed for the first time, his laugh broke into a million pieces, and they all went skipping about. That was the beginning of fairies." The Disney Fairies are based on a similar idea: every time a newborn baby laughs for the first time, that laugh travels out into the world, and those that make their way to Neverland turn into a Never fairy.