Disney Consumer Products

Disney Consumer Products (DCP) is a subsidiary and business segment of The Walt Disney Company that engages in merchandising of the Disney brand and Disney properties.

Background

DCP's origins trace back to 1929, when Walt Disney licensed the image of Mickey Mouse for use on a children's writing tablet. On December 16 of that year, Walt Disney Productions formed the Walt Disney Enterprises (WDE) division to handle merchandising.

The Mickey Mouse doll production by Charlotte Clark started shortly after in January 1930. The WDE division also hired George Borgfeldt & Company of New York as a licensing agent to make Mickey and Minnie Mouse toys. Borgfeldt & Company in turn set to work developing other products, granting the first license to Walkburger, Tanner and Company of St. Gall, Switzerland, for Mickey and Minnie Mouse handkerchiefs. That summer of 1930 Disney expanded WDE to England, granting a general license to William Banks Levy for Mickey and Minnie Mouse character merchandise.

Final good

In economics, any commodity which is produced and subsequently consumed by the consumer, to satisfy its current wants or needs, is a consumer good or final good. Consumer goods are goods that are ultimately consumed rather than used in the production of another good. For example, a microwave oven or a bicycle which is sold to a consumer is a final good or consumer good, whereas the components which are sold to be used in those goods are called intermediate goods. For example, textiles or transistors which can be used to make some further goods.

When used in measures of national income and output, the term "final goods" only includes new goods. For instance, the GDP excludes items counted in an earlier year to prevent double counting of production based on resales of the same item second and third hand. In this context the economic definition of goods includes what are commonly known as services.

Manufactured goods are goods that have been processed in any way. As such, they are the opposite of raw materials, but include intermediate goods as well as final goods.