The following is a list of characters who first appeared or are due to appear in the British Channel 4 soap opera Hollyoaks during 2011, they are listed in order of their first appearance. In January 2011, it was announced that Gareth Philips would be taking over the role of series producer from Paul Marquess, who had been with the show for one year.
Ruby Button, played by Anna Shaffer, is the younger sister of Duncan Button (Dean Aspen). She made her first on-screen appearance on 3 January 2011. In December 2010, the Liverpool Echo announced that eighteen-year-old Shaffer would be joining the cast as Ruby. They said the character "will cause mayhem at the expense of her brother". Ruby has been described as "sneaky". Shaffer also announced her character during the Hollyoaks Christmas Music Show in 2010. Jaci Stephen writing for the Daily Mail said that Ruby obtaining drugs was the serial's latest in their drug obsession and said it was boring. In a poll run by Inside Soap to see which Hollyoaks character out of Ruby, Leanne Holiday (Jessica Forrest), Rae Wilson (Alice Barlow) and Theresa McQueen (Jorgie Porter) readers most wanted Silas Blissett to kill off next. Ruby came in second place with 21% of the vote.