Direct Selling News

Direct Selling News (DSN), published by VideoPlus in Lake Dallas, Texas, is a full-color monthly business magazine focusing on multi-level marketing and other direct selling businesses, and targeted to executives in those industries. Direct Selling News' current editor is John Fleming.

The trade publication has been quoted by other media outlets when covering controversy in the direct selling industry, referencing company revenues, or the business habits of representatives in the direct selling space.

Every year in June, the magazine publishes its annual "DSN Global 100" list of the top 100 direct selling companies in the world, based on revenue.

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Direct selling

Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling. Modern direct selling includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as well as internet sales. A textbook definition is: "The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs."

Industry representative, the World Federation of Direct Selling Associations (WFDSA), reports that its 59 regional member associations accounted for more than US$114 billion in retail sales in 2007, through the activities of more than 62 million independent sales representatives. The United States Direct Selling Association (DSA) reported that in 2000, 55% of adult Americans had at some time purchased goods or services from a direct selling representative and 20% reported that they were currently(6%) or had been in the past(14%) a direct selling representative.