Direct-to-video

Direct-to-video or straight-to-video (also known as direct-to-VHS, direct-to-DVD, direct-to-Blu-ray, direct-to-digital, etc.) refers to the release of a film to the public immediately on home video formats rather than a theatrical release or television broadcast. Because inferior sequels or prequels of larger-budget films may be released direct to video, references to direct-to-video releases are often pejorative. However, this belief is changing, with direct-to-video releases having become something of a profitable lifeline for independent filmmakers and smaller companies.

Reasons for releasing direct to video

A production studio may decide not to generally release a TV show or film for several possible reasons: a low budget, lack of support from a TV network, negative reviews, its controversial nature, or a simple lack of general public interest. Studios, limited in the annual number of films to which they grant cinematic releases, may choose to pull the completed film from the theaters, or never exhibit it in theaters at all. Studios then generate revenue through video sales and rentals.