Digital strategy

In the fields of strategic management, marketing strategy and business strategy, digital strategy is the process of specifying an organization's vision, goals, opportunities and related activities in order to maximize the business benefits of digital initiatives to the organization. These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates (e.g., changes in the publishing industry) and often includes customer intelligence, collaboration, new product/market exploration, sales and service optimization, enterprise technology architectures and processes, innovation and governance; to more marketing and customer-focused efforts such as web sites, mobile, eCommerce, social, site and search engine optimization, and advertising.

Overview

There are numerous approaches to conducting digital strategy, but at their core, all go through four steps:

  • identifying the opportunities and/or challenges in a business where online assets can provide a solution;
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    Latest News for: digital strategy

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    SEO Agency Yorkshire to Share Digital Expertise at Love Local Expo 2025 in Burnley

    GetNews 30 Mar 2025
    With a team of specialists in SEO, content marketing, and digital strategy, SEO Agency Yorkshire has worked with businesses across multiple industries, from local startups to national brands.
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    E-commerce boosting MSME growth

    Hindustan Times 30 Mar 2025
    It emphasises that e-commerce is a significant catalyst for creating jobs, boosting trade, promoting digital transformation, and enhancing consumer access to goods and services—key factors that are essential for long-term economic development.
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    Budget: The prioritisation of telecoms and digital is welcome

    Mail Guardian South Africa 30 Mar 2025
    This includes accelerating the sunset of legacy networks by prioritising infrastructure upgrades for 4G/5G, as outlined in the National Digital and Future Skills Strategy, while partnering with ...
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    Trading 212, Scope Prime, Robinhood, and More: Executive Moves of the Week

    Finance Magnates 30 Mar 2025
    John Hegeman, with nearly two decades of experience in digital advertising, product development, and business strategy, is the new addition ... stint as CEO at Arkon Energy, a digital infrastructure firm.
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    Innovating Compliance: The Future of Cloud Governance in Financial Services

    International Business Times 30 Mar 2025
    Regulatory Compliance in a Digital Age ... Financial institutions implementing effective strategies can scale their cloud operations efficiently, reduce costs, and accelerate digital transformation without compromising security.
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    Career counselling: questions and answers

    The News International 30 Mar 2025
    With the rising need for digital security, careers in this field are highly rewarding and offer opportunities in banking, government, and IT sectors ... If you enjoy data-driven strategies and online branding, Digital Marketing is an excellent choice.
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    Tips to master the Digital SAT

    The Hindu 30 Mar 2025
    With the Scholastic Assessment Test (SAT) going fully digital, students need to adjust their preparation strategies ....
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    AI-powered surveillance

    Business Line 30 Mar 2025
    It’s AI everywhere these days ... The AI-powered computer vision solution is part of the Vedanta Group company’s digital transformation strategy ....
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    Top Palm Beach County professionals, business people on the move for the week of March 30

    The Palm Beach Post 30 Mar 2025
    Flagler Technologies reaffirms its commitment to helping organizations maximize technology investments with the addition of Clive Whittaker, a proven leader in IT strategy, cybersecurity, and digital transformation.
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    Bitcoin Price Risk Drop Below $80K As Trump Threatens Tariffs On Russia

    CoinGape 30 Mar 2025
    President Trump is sending shivers down the spine of investors with the threat of new tariffs on Russia ... Marathon Digital has launched a $2 billion stock sale to power new BTC purchases while Metaplanet and Strategy continue to bolster their holdings.
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    The Insider: CCE's Spring Dinner offers a night of art, heart and a $2 million takeaway

    Palm Beach Daily News 30 Mar 2025
    ... and the DePorres Place Adult Literacy Center at CCE, which provides instruction in English language, basic literacy, financial literacy, digital skills, parenting strategies, and self-care.
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    Indian takes ₹40 lakh loan to pursue US dream. He now has no job, a ...

    Hindustan Times 30 Mar 2025
    I have 1.5 years of work experience before doing my MS from the US and I have unpaid internship experience in the US, and I can do Digital Product Management, Project Management, Strategy Consulting, UI-UX design, AI consulting, Marketing and Sales.
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    Dems focus on digital strategy for '26 comeback

    Dothan Eagle 29 Mar 2025
    Malcolm Kenyatta, center, a member of the Pennsylvania House of Representatives, poses with Kory Aversa, from left, Johnny Palmadessa and Alexander Pearlman on Aug. 22 at the Democratic National Convention in Chicago ... .
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    Marathon Digital Launches $2B Stock Sale for More Bitcoin Purchase

    CoinGape 29 Mar 2025
    This decision is consistent with Marathon Digital Hope’s strategy to increase its Bitcoin holdings because it needs more capital following the challenging conditions in the mining industry.
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    Visionary Brazil Eyes Bitcoin Reserve: A Bold Step Towards National Prosperity

    Bitcoin World 29 Mar 2025
    It was a clear endorsement of a strategy that could position Brazil as a forward-thinking nation in the digital age ... The “digital gold” narrative positions Bitcoin not just as a currency, ...
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