Diamond Bus is a bus operator in the West Midlands. It is a subsidiary of Rotala.
In 1984 Geoff Howle commenced a coach operation trading as the Birmingham Coach Company. Following deregulation of the bus industry in 1986, Howle applied to operate route 16 between Hamstead and Birmingham in competition with West Midlands Travel.
In 2000 Birmingham Coach Company was re-branded as Diamond Bus, replacing many of their existing Leyland Nationals, expanding their network in Birmingham and the Black Country. By 2003 Diamond Bus had become a National Express contractor and opened a depot in Bradford.
In December 2005 the Go-Ahead Group purchased Diamond Bus and in February 2006 Probus Management with over 100 vehicles and merged the two companies to form Go West Midlands.
In March 2008 Go West Midlands was sold to Rotala who also owned Central Connect and North Birmingham Busways. Rotala originally kept the Diamond business separate from Central Connect and Ludlows (purchased later), instead switching a number of routes between the three operators. From November 2011 Central Connect was re-branded as Blue Diamond.
... I hear{ed}
whispering of hate
grant me the power
{See/seal} your fate
[Chorus:]
my soul is lost in a deepest {hole}
{Bethrow} for me my desire
Battle against the only god
None will stand before me
They gaze into the pits of Hell
Where unlocked we unite
... be the one
All the lords of evil
Nothing remains for embarassed
{the/for} bastard son of emptyness
my soul is lost in a {faithless hole}
{Bethrow} with me my desire
Sacrifice, bleed for him
Sacrifice, lands of god
Sacrifice, {turn on him}