Denner (supermarkets)
Denner is a discount supermarket chain in Switzerland. It is Switzerland's third largest supermarket chain after Migros and Coop (Switzerland) with 11.4% market share.
It was started in 1881 and later developed by Karl Schweri just after the Second World War. It later made Switzerland's first discounter in 1967 in Zurich. In 1973, it broke the country's tobacco cartel. In 2004, the sales of its 580 outlets exceeded CHF 1.8 billion.
In January 2007 it was announced that Migros has purchased a majority stake in Denner. After the entrance of the worldwide-known retailers Aldi and Lidl (2004 and 2009), Denner successfully defeated its leading role in the discount category.
Denner is the second largest wine-seller in Switzerland.
As of 2014 Denner has 797 stores (491 own stores and 306 running as franchise) and a revenue of 3.2 billion CHF.
"One for all" ("Einer für Alle") is the company claim as it describes itself as the "Retail's Robin Hood ",who is fighting for cheaper prices for the customers.
