Den Fujita

Den Fujita (藤田 田, Fujita Den, March 3, 1926 – April 21, 2004) was a wealthy Japanese founder of McDonald's Japan.

Background

Fujita was born in Osaka, Japan to a Christian mother and father who worked in a foreign company. Fujita, who was entirely ethnically Japanese, was reared differently from most other Japanese children. With a command of the English language, he served as a translator during high school. However, after World War II, Fujita found his life altered by the death of his father and the destruction of his house. Fujita was educated at the University of Tokyo law school and after graduating in 1951, he decided to work at the importing business he started while attending the University.

McDonald's Japan

After his first McDonald's meal in 1967, Fujita was amazed by its efficiency and popularity. After selling imported bags and shoes, Fujita seized on the opportunity to start McDonald's franchises in Japan in 1971. His strategy for selling McDonalds to the Japanese people involved the following statement: "The reason Japanese people are so short and have yellow skins is because they have eaten nothing but fish and rice for two thousand years... If we eat McDonald's hamburgers and potatoes for a thousand years we will become taller, our skin become white, and our hair blonde."