Dell Williams

Dell Williams (née Zetlin; August 5, 1922 – March 11, 2015) was an American businesswoman.

In 1945, she enlisted in the Women’s Army Corps. Decades later, she founded the first feminist sex toy business in the United States, Eve's Garden, in New York City in 1974. Eve's Garden was the first woman-owned and woman-operated sex toy business in America. As Williams put it, "Eve represented all women and the Garden was symbolic of women taking responsibility for their 'own' sexuality."

She was inspired to found the business after she took a “Body/Sex Workshop” by Betty Dodson in New York and afterwards went to buy a Hitachi Magic Wand for use as a vibrator, but found that the salesboy at Macy's asked her nosy questions about it.

Williams was an actress for a time, and appeared in productions of The Vagina Monologues. Her most notable role may have been in a 1962 film, The Cliff Dwellers, a film which was nominated for an Academy Award. In addition to this, she was a singer, artists’ model, and writer during the 1930s and 1940s, and was later one of the first successful female advertising executives in New York City.