At the age of 12, Fuad Backović Deen took his first musical steps by recording his first song. The song was recorded in a musical studio called Studio Number 1 owned by PBSBiH. In 1997, Backović became the lead singer of the Bosnianboy band Seven Up.
The band released two albums, Otvori oči (Open Your Eyes) and Seven. The band enjoyed great success in Bosnia and the neighboring countries Croatia, Serbia and Montenegro.
In 1998, Deen received an offer to perform for an opera choir. His vocal abilities had been noticed by the National Theater of Bosnia and Herzegovina, and he accepted the role of the lead singer for the opera choir during the production of Carmina Burana.