Deals

Deals (previously stylized as DEAL$) is an American chain of discount variety stores currently owned by Dollar Tree. There are more than 194 stores located in shopping centers, malls, and urban areas in 19 states throughout the country.

Each store stocks a variety of products including national, regional, and private-label brands, as well as accepts manufacturers' coupons. Departments found in a Deals store include health and beauty, food and snacks, party, seasonal décor, housewares, glassware, dinnerware, household cleaning supplies, candy, toys, gifts, gift bags and wrap, stationery, craft supplies, teaching supplies, and books. The majority of Deals stores also sell frozen foods and dairy items such as milk, eggs, pizza, ice cream, frozen dinners, and pre-made baked goods.

History

Only two years after opening, Deals became a success with 41 stores in eight states, and $30 million in sales. 60 more stores were scheduled to open in 2002, the year the chain posted its first profit. Even Tom Holley, President of the company, was somewhat surprised by the success of the Deals stores, which began shortly after Gramex sold its Grandpa's discount chain to Value City Department Stores Inc. in November 1999. Holley launched the first Deals store in November 1999 and had expected to have about 25 stores by the end of 2001, but his projections were too conservative. Store No. 41 opened January 29 in Cleveland.