 |
This article includes a list of references, related reading or external links, but its sources remain unclear because it lacks inline citations. Please improve this article by introducing more precise citations. (October 2010) |
| 200px | ||||
|
||||
| Founded | 2003 | |||
|---|---|---|---|---|
| Commenced operations | April 15, 2003 | |||
| Ceased operations | May 1, 2006 (became part of Delta's fleet) | |||
| Hubs | Orlando International Airport | |||
| Focus cities | Logan International Airport John F. Kennedy International Airport Fort Lauderdale-Hollywood International Airport |
|||
| Frequent-flyer program | SkyMiles | |||
| Airport lounge | Crown Room Club | |||
| Alliance | SkyTeam | |||
| Fleet size | 48 | |||
| Destinations | 17 | |||
| Parent company | Delta Air Lines Inc. | |||
| Headquarters | Atlanta, Georgia | |||
| Key people | Joanne Smith | |||
| Website | Flysong.com | |||
Song, LLC was a low-cost "airline within an airline" brand owned and operated by Delta Air Lines.
Song's main focus was on leisure traffic between the northeastern United States and Florida, a market where it competed with JetBlue Airways. It also operated flights between Florida and the West Coast, and from the Northeast to the west coast.
Song's aircraft were fitted with leather seats and free personal entertainment systems at every seat, with audio MP3 programmable selections, trivia games that could be played against other passengers, a flight tracker, and satellite television (provided by the DISH Network). Song offered free beverages, but charged for meals and liquor. Both brand-name snack boxes and healthy organic meals were offered. The flight safety instructions were sung or otherwise artistically interpreted, depending on the cabin crew. In addition to crew uniforms designed by Kate Spade, customized cocktails created by nightlife impresario Rande Gerber and an in-flight exercise program designed by New York City fitness guru David Barton, the airline created its own distinct mark in the industry.[1] The airline operated more than 200 flights a day and carried over ten million passengers.
Song's last flight took off on April 30, 2006. Service shifted to mainline Delta on May 1, 2006.
On January 1, 2008, Delta began repainting the last aircraft bearing the Song livery into mainline Delta Air Lines colors.
Contents |
History [link]
Before Song began service on April 15, 2003 as a low-cost Delta brand, the airline engaged in a long-term branding strategy that identified a particular strata of hip, style-conscious professional women as their target market. Song's goal was to meet not only their consumers' travel needs but social needs also. Portions of this branding process are documented in the 2004 Frontline episode "The Persuaders"[2] and in the episode's additional materials.[3] The name, brand identity, cabin interiors and airport environments were designed by Landor Associates in New York.
It was promoted by The Apprentice television show, and they had a boutique called "song in the city" to showcase the product in the SoHo district of New York.[4] Boston's Prudential Center also hosted a storefront location.[5]
On October 28, 2005, Delta announced plans to incorporate Song's aircraft into Delta's mainline domestic long haul operation beginning in May 2006. Eventually the 48 Boeing 757-200 airplanes were converted to include 26 first class seats and repainted with Delta colors. The eradication of the airline was seen by aviation analysts as a move to reduce costs and emerge from bankruptcy.
Song was officially removed from future Delta schedules on February 22, 2006. Song's final flight was #2056 from Las Vegas McCarran International Airport to Orlando International Airport, which departed at 11:48 p.m. on April 30, 2006.
Fleet [link]
Song's fleet consisted of 47 Boeing 757 narrow-body, fitted in a 199 seats, all-economy class, more-legroom configuration and painted in a lime-green livery and one Boeing 757 narrow-body (N610DL) in pink to support the Breast Cancer Research Foundation. After Song was dismantled, this aircraft became the Delta Pink Plane from 2006 until 2010 when it was repainted into standard Delta livery when a new pink Boeing 767-400ER (N845MH) was introduced. Song aircraft were the first in Delta's fleet to carry onboard satellite television equipment for passenger entertainment before being introduced into the mainline fleet, including all Boeing 737-700 and domestic 767-300, and select Boeing 737-800 aircraft.
Destinations [link]
Throughout its history, Song flew to 22 destinations in the U.S. and the Caribbean.
The following destinations were operated when Song merged operations back into Delta.
- Aruba
- Puerto Rico
- United States
Terminated destinations [link]
The following destinations were discontinued prior to the merging of operations.
- Bahamas - Nassau
- United States - Atlanta, Newark, Washington D.C-Dulles
Cessation of operations [link]
In May 2006, Song merged into Delta Air Lines's mainline fleet. All Song jets are now configured in a 26/158 First Class/Economy configuration.
References [link]
- ^ https://nymag.com/nymetro/news/bizfinance/biz/features/14720/index1.html
- ^ "The Persauders". https://www.pbs.org/wgbh/pages/frontline/shows/persuaders.
- ^ "Shaping a New Brand". https://www.pbs.org/wgbh/pages/frontline/shows/persuaders/etc/shaping.html.
- ^ https://goliath.ecnext.com/coms2/gi_0199-3282879/Song-Brings-Unique-In-Air.html
- ^ "To Do or Not to Do". 2004-03-15. https://directmag.com/opinions-columnists/marketing_not.
External links [link]
 |
Wikimedia Commons has media related to: Song (airline) |
- Song (Archive)
- PBS Frontline episode - The Persuaders (viewable online) prominently features Song's expensive branding and advertising efforts to separate itself from the "clutter."
- Song fleet
- Song aircraft
|
||||||||||||||||||||||||||||||||
https://wn.com/Song_(airline)
Song (album)
Song is the third and final album of Lullaby for the Working Class. It was released October 19, 1999 on Bar/None Records.
Track listing
3 (disambiguation)
3 usually refers to:
3, three, or III can also refer to:
Books
Companies
Film
Fight (song)
"Fight" was the Moldovan entry in the Eurovision Song Contest 2007, performed in English by Natalia Barbu. The song was written by Elena Buga and composed by Alexandru Braşoveanu.
The song is a metal-based number, comparable to Within Temptation or Evanescence in sound. Barbu sings about the need to "fight" in order "to face this cruel world", and sings that this is in fact the only way to get ahead. The melody line is provided by a violin, which Barbu herself plays in the video, as well as playing in the live performances. Barbu laughingly said that even though she couldn't play live at Eurovision (the rules forbid this), the background track violin is played by her and that it was actually a very easy part since she has been playing since she was seven years old.
The video features a number of schoolboys racing each other over what appears to be an unmarked cross-country course. Over the course of the song, all of the boys with one exception fall over, leaving one as the only victor.
Dda (DNA-dependent ATPase)
Dda (short for DNA-dependent ATPase; also known as Dda helicase and Dda DNA helicase) is the 439-amino acid 49,897-atomic mass unit protein coded by the Dda gene of the bacteriophage T4 phage, a virus that infects enterobacteria.
Biochemistry
Dda is a molecular motor, specifically a helicase that moves in the 5' end to 3' direction along a nucleic acid phosphodiester backbone, separating two annealed nucleic acid strands, using the free energy released by the hydrolysis of adenosine triphosphate. The National Center for Biotechnology Information (NCBI) Reference Sequence accession number is NP_049632.
Molecular Biology
Dda is involved in the initiation of T4 DNA replication and DNA recombination.
Genetics
The Dda gene is 31,219 base pair long. The GenBank accession number is AAD4255. The coding strand (see also: sense strand) begins in base number 9,410 and ends in base number 10,729.
Cellular Biology
Dda is toxic to cells at elevated levels.
See also
Disability Discrimination Act 1995
The Disability Discrimination Act 1995 (c 50) (informally, and hereafter, the DDA) is an Act of the Parliament of the United Kingdom which has now been repealed and replaced by the Equality Act 2010, except in Northern Ireland where the Act still applies. Formerly, it made it unlawful to discriminate against people in respect of their disabilities in relation to employment, the provision of goods and services, education and transport.
The DDA is a civil rights law. Other countries use constitutional, social rights or criminal law to make similar provisions. The Equality and Human Rights Commission combats discrimination. Equivalent legislation exists in Northern Ireland, which is enforced by the Northern Ireland Equality Commission.
It is still permissible for employers to have reasonable medical criteria for employment, and to expect adequate performance from all employees once any reasonable adjustments have been made.
History
The Act was the culmination of a public campaign, and at least 100,000 people in demonstrations, to force the government to end state and business discrimination against disabled people. While the Race Relations Act 1976 and the Sex Discrimination Act 1975 guaranteed minimum standards for equality on grounds of race and gender, there had been very little concerning disabled people.
