Tag cloud

A tag cloud (word cloud, or weighted list in visual design) is a visual representation of text data, typically used to depict keyword metadata (tags) on websites, or to visualize free form text. Tags are usually single words, and the importance of each tag is shown with font size or color. This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence. When used as website navigation aids, the terms are hyperlinked to items associated with the tag.

History

In the language of visual design, a tag cloud (or word cloud) is one kind of "weighted list", as commonly used on geographic maps to represent the relative size of cities in terms of relative typeface size. An early printed example of a weighted list of English keywords was the "subconscious files" in Douglas Coupland's Microserfs (1995). A German appearance occurred in 1992.

The specific visual form and common use of the term "tag cloud" rose to prominence in the first decade of the 21st century as a widespread feature of early Web 2.0 websites and blogs, used primarily to visualize the frequency distribution of keyword metadata that describe website content, and as a navigation aid.