DC Shoes is an American company that specializes in footwear for action sports, including skateboarding and snowboarding. The company also manufactures apparel, bags, accessories, hats, shirts, and posters.
The company was founded in June 1994 by Damon Way and Ken Block, it was originally based in Carlsbad, CA, but is now based in Huntington Beach, California, United States (US). DC originally stood for "Droors Clothing", but since the sale of Droors Clothing (which is now defunct), DC no longer has ties to Droors and is simply DC Shoes, Inc.
On March 8, 2004, DC Shoes was acquired by Quiksilver in an US$87 million transaction. In 2010, DC Shoes moved from Vista, California, to Quiksilver's headquarters in Huntington Beach. The Huntington Beach location is closed down . A video entitled Skateboarding Is Forever was released online in 2010 and featured parts from the amateur DC skateboard team at the time: Marquise Henry, Matt Miller, Wes Kremer, Evan Smith, and Greg Myers. Apart from Myers and Henry, all of the skateboarders from the video remain sponsored by the company in 2013, and have since attained professional status (Myers was arrested following a carjacking incident in October 2012).
Tied, conniving control
The faith deceived for the sake of today
We have sold tomorrow
I hate this, i hate you
Who accepts this lie in silence
I hate this, our false values
Why don't we all see through this
Unheard, fixed in your own world
Lost in society, too far gone
Is it too fucking late?
I hate this
I hate a veiled invert frustration
Turned in, onto, your own
From the hand that rocks the cradle
Ashes will unfold
Release ourselves from these actions
How you keep us distracted
What do you really wish
To understand exactly what's behind
Your real desire here
Inside, nothing holds freedom silent
And we will die in our own ignorance
Awaiting blindly