Kleinman founded the site in January 1999 in Beaverton, Oregon. Besides news and reviews, it features information on hidden DVD features known as "Easter eggs". In 2000, posts to their forum led Amazon.com to cease the practice of dynamic pricing. In 2007, the site was sold to Internet Brands.
Reception
Shawn Levy of The Oregonian called it "worth a visit", and Randy Salas of the Star Tribune recommended it as a source of information for DVDs. It is used by industry insiders to gauge interest in DVD titles.