Donda

Donda may refer to:

People

Other

Donda (moth)

Donda is a genus of moths of the Noctuidae family.

Selected species

References

DONDA

DONDA is a creative content company founded by American musician and producer Kanye West.

History

West announced the company on January 5, 2012, via a series of Twitter posts.

In his announcement, West proclaimed that the company would "pick up where Steve Jobs left off"; DONDA would operate as "a design company which will galvanize amazing thinkers in a creative space to bounce their dreams and ideas" with the "goal to make products and experiences that people want and can afford."

The announcement garnered widespread media attention, including coverage by The Guardian, The Washington Post, The Huffington Post, The Wall Street Journal, and Time Magazine, which proclaimed the company's announcement the first major social media moment of 2012.

Culture

West is notoriously secretive about the company's operations, maintaining neither an official website or social media presence.

In stating DONDA's creative philosophy, West articulated the need to "put creatives in a room together with like minds" in order to "simplify and aesthetically improve everything we see, taste, touch, and feel.". Contemporary critics have noted the consistent minimalistic aesthetic exhibited throughout DONDA creative projects.