Cucinelli grew up in a rural agricultural community outside of Perugia. His childhood home had no electricity or running water.
Cucinelli dropped out of engineering school at age 24, choosing instead to read philosophical texts on his own.
Cucinelli's first product was cashmeresweaters in bright colors. He founded Brunello Cucinelli SpA in 1978 with the Italian lira equivalent of about $550; after the initial public offering of Brunello Cucinelli SpA his personal net worth exceeded $1 billion.