Creative (song)

"Creative" was released in November 2008 as the third single from Leon Jackson's debut album Right Now. To promote the track Jackson appeared on the official BBC Children in Need 2008 show performing the song as an "exclusive" as this was the first time Jackson had performed the track. The song went onto debut at number 94 on the UK Singles Charts.

Release and promotion

The song was released in November 2008 as a digital download only through Syco and Sony BMG. To promote the song, Jackson appeared on the 2008 series of Children in Need where he performed the song in London.

Music video

The music video for "Creative" shows Jackson performing the song in front of a big band. Also, in the video Jackson is trying to impress a female which features in the video. Throughout the video the female does not pay much attention to Jackson but however towards the end of the video the female seems to pay slight attention to Jackson.

Critical reception

The BBC said:

Song

A song is a single (and often standalone) work of music intended to be sung by the human voice with distinct and fixed pitches and patterns using sound and silence and a variety of forms that often include the repetition of sections. Written words created specifically for music or for which music is specifically created, are called lyrics. If a pre-existing poem is set to composed music in classical music it is an art song. Songs that are sung on repeated pitches without distinct contours and patterns that rise and fall are called chants. Songs in a simple style that are learned informally are often referred to as folk songs. Songs that are composed for professional singers are called popular songs. These songs, which have broad appeal, are often composed by professional songwriters, composers and lyricists. Art songs are composed by trained classical composers for concert performances. Songs are performed live and recorded. Songs may also appear in plays, musical theatre, stage shows of any form, and within operas.

Song (disambiguation)

A song is a musical composition for voice or voices.

Song or songs or The Song may also refer to:

Music

Albums

Songs

Song (airline)

Song, LLC was a low-cost air service within an airline brand owned and operated by Delta Air Lines from 2003 to 2006.

Song's main focus was on leisure traffic between the northeastern United States and Florida, a market where it competed with JetBlue Airways. It also operated flights between Florida and the West Coast, and from the Northeast to the west coast.

Song's aircraft were fitted with leather seats and free personal entertainment systems at every seat, with audio MP3 programmable selections, trivia games that could be played against other passengers, a flight tracker, and satellite television (provided by the DISH Network). Song offered free beverages, but charged for meals and liquor. Both brand-name snack boxes and healthy organic meals were offered. The flight safety instructions were sung or otherwise artistically interpreted, depending on the cabin crew. In addition to crew uniforms designed by Kate Spade, customized cocktails created by nightlife impresario Rande Gerber and an in-flight exercise program designed by New York City fitness guru David Barton, the airline created its own distinct mark in the industry. The Song brand was placed on more than 200 flights a day which carried over ten million passengers.

Creative Technology Limited

Creative Technology Ltd. is a Singapore-based global company headquartered in Jurong East, Singapore. The principal activities of the company and its subsidiaries consist of the design, manufacture and distribution of digitized sound and video boards, computers and related multimedia, and personal digital entertainment products.

It also partners with mainboard manufacturers and laptop brands to embed its Sound Blaster technology on their products.

History

The firm began as a computer repair shop, where Sim Wong Hoo developed an add-on memory board for the Apple II computer. Later, they started creating customized PCs adapted in Chinese. A part of this design included enhanced audio capabilities, so that the device could produce speech and melodies. The success of this audio interface led to the development of a standalone sound card.

In 1987, they released a 12-voice sound generator sound card for the IBM PC architecture, the Creative Music System (C/MS), featuring two Philips SAA1099 chips. Sim personally went from Singapore to Silicon Valley and managed to get RadioShack's Tandy division to market the product. The card was, however, unsuccessful and lost to AdLib. Learning from this, Creative produced the first Sound Blaster, which included the prior CM/S hardware but also incorporated the Yamaha YM3812 chip (also known as OPL2) that was found on the AdLib card, as well as adding a component for playing and recording digital samples. The firm used aggressive marketing strategies, from calling the card a "stereo" component (only the C/MS chips were capable of stereo, not the complete product) to calling the sound producing micro-controller a "DSP" (for "digital sound processor"), hoping to associate the product with a digital signal processor (the DSP could encode/decode ADPCM realtime, but otherwise had no other DSP-like qualities).

Right Now (Leon Jackson album)

Right Now is the debut studio album by Scottish singer Leon Jackson, released on 20 October 2008, via Syco Music and Sony BMG. It was produced by Steve Mac. Jackson described the album as "a mixture in styles of modern jazz with singer-songwriter elements, and a lot of it is really soulful."Right Now received mixed reviews although the single, "Don't Call This Love", which was released as the album's second single in October 2008, entered the UK Singles Chart at number three and the Scottish Singles Charts at number one, where it remained on the top position for two weeks.

Right Now was a commercial success for Jackson, debuting within the top five in both the United Kingdom and Scotland. Right Now spent ten weeks within the UK Top 100 Album Charts, and twelve weeks within the Scottish 100 Album Charts. To date, the album has sold 135,892 copies in the UK, becoming Gold certified by the BPI.

Background and release

"The Album is a mixture in styles of modern jazz with singer-songwriter elements, and a lot of it is really soulful"
- Leon Jackson speaking about Right Now