Copyright Promotions Licensing Group

Copyright Promotions Licensing Group (also known as CPLG) is a brand licensing agency founded in 1974. Headquartered in London, CPLG also operates offices in Paris, Barcelona, Milan, Amsterdam, Lisbon and Munich and has recently expanded its global reach by opening new offices in Toronto and Japan.

CPLG represents licensors across three divisions: entertainment, sport, and design. Entertainment brands include Elvis,Spider-Man, Peanuts, World Wide Wrestling, Bob the Builder, Sesame Street, Star Trek, Felix the Cat, and Where's Waldo. England Rugby, England football, England Cricket as well as St Andrews Links and World Rally Championship are licensed under CPLG's Sport division. Design brands include Skelanimlas, Valerie Tabor Smith, Janneike Brinkman and Whatever It Takes.

Acquisition

In 2008, as part of a merger with DIC Entertainment, Cookie Jar Group acquired CPLG. The merger between DIC Entertainment and Cookie Jar Group was finalized when Cookie Jar Group paid US $31.5 million to cover outstanding equity with DIC. The total value of the deal was $87.6 million.