Klimaszewski Twins
Diane and Elaine Klimaszewski (born September 13, 1971) are Polish American models better known as the Coors Light Twins. They are also actresses and were briefly members of World Championship Wrestling's Nitro Girls.
Career
The twins made their first television appearance as teen dancers on Star Search in 1987 followed by appearances as models on the NBC game show Let's Make a Deal in 1990. They started acting in 1991 in Problem Child 2. In 1998, they worked together for a magic trick performed by The Masked Magician in Breaking the Magician's Code: Magic's Biggest Secrets Finally Revealed. In 2000, the girls were briefly members of World Championship Wrestling's Nitro Girls dance group: Diane as Gold and Elaine as Silver. The twins signed with the World Wrestling Federation later that year, although the role that they were to play was not made clear. They were sent to Ultimate Pro Wrestling, a developmental territory, where they competed as the Power Twins. The Klimaszewskis were released by the WWF in June 2001.
Coors Light
Coors Light is a 4.2% ABV light beer brewed in Golden, Colorado and Milwaukee, Wisconsin. It was first produced in 1978 by the Coors Brewing Company.
The beer has a "Cold Certified" label which turns the mountains on the label from white to blue when the beer's temperature is lowered to 4 degrees Celsius (39 degrees Fahrenheit). Coors Light has a "mountain icon" to represent the beer in place of the logo. The icon is a stylized drawing of a mountain with two peaks. The bottom has a tail that signifies movement.
History
Adolph Coors was born in 1847 in a German town known today as Wuppertal-Oberbarmen. At the age of 14 he began working at the Henry Wenker Brewery in Dortmund,. Adolph Coors considered that water was the key ingredient for a perfect beer. Therefore, he decided to locate Adolph Coors Company in Golden, Colorado in 1873. The Rocky Mountains are the primary source of the water used in the beer.
Marketing and advertising
There were a number of trends occurring in the mid-1970s. Health was one of the most discussed topics in the American population. The baby-boomer generation was reaching their drinking age, and therefore they gave the beer drinking demographic a shift. They were concerned about their health, but they also wanted to drink beer. There was a growing interest in low-calorie beverages. In 1975, light beers made up only 1% of beer consumption in the USA, and by 1994, they accounted for 35% of all domestic beer sold in the USA. In 1978, Coors introduced the popular Coors Light brand.
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