Cool Earth

Cool Earth is a UK-based international NGO that protects endangered rainforest in order to combat global warming, protect ecosystems and to provide employment for local people.

The organisation receives its income through business partnerships, trust funds and individual contributions from over 50,000 sponsors in order to secure specific tracts of endangered rainforest. Through the Cool Earth website, an individual can sponsor an acre or half-acre of rainforest or adopt a single tree. Less than 10% of Cool Earth's supporter income is spent on administration.

In 2015, it was named Charity of the Year in its category at the Civil Society Media Charity Awards and best International NGO at the PEA Awards. It is supported by various celebrities including Professor James Lovelock, Vivienne Westwood,Ricky Gervais and Sir David Attenborough.

History

Cool Earth was founded in 2007 by entrepreneur Johan Eliasch and MP Frank Field out of their common interest in protecting the rainforest. They argued that it was unacceptable that the 20% of carbon emissions created by tropical deforestation were ignored by the Kyoto protocol and that urgent, direct action was needed to put a stop to deforestation, lest it take up to twenty years to get an idea adopted by the political bureaucracy.

Cool Earth 50

Cool Earth 50 is a Japanese plan to reduce global CO₂ emissions 50% by 2050, which was discussed at the 34th G8 summit.

It is planned as a framework that would continue towards the goals set forth in the Kyoto Protocols. This plan includes three proposals: a long-term strategy, a mid-term strategy and launching a national campaign for achieving the Kyoto Protocol Target.

It is supported by the President of Nikkei Inc. and Former Prime Minister Shinzo Abe.

There is also a Cool Earth Partnership in which Japan will financially assist developing countries to reduce emissions.

See also

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