Content strategy

Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is a recognized field in user experience design, but also draws interest from adjacent communities such as content management, business analysis, and technical communication.

Definitions

Content strategy has been described as "…the practice of planning the content creation, delivery, and governance." and "a repeatable system that defines the entire editorial content development process for a website development project."

In a 2007 article, Content Strategy: The Philosophy of Data, Rachel Lovinger describes the goal of content strategy as using "…words and data to create unambiguous content that supports meaningful, interactive experiences." Here, she also provided the analogy "…content strategy is to copywriting as information architecture is to design."

The Content Strategy Alliance, the first international content strategy organization, combines Kevin Nichols' definition with Kristina Halvorson's and defines content strategy as "Getting the right content to the right user at the right time through strategic planning of content creation, delivery, and governance."