Push (professional wrestling)

In professional wrestling, a push is an attempt by the booker to make the wrestler win more matches and become more popular or more reviled with the fans depending on whether they are a heel or a face. A push can also be based on a single major win against a major star (for example, Shelton Benjamin's 2004 winning streak over Triple H), and it is not uncommon for a push to be accompanied by a turn or a change in the wrestler's gimmick. Pushing is usually done for new wrestlers. This is essentially the opposite of a bury (or depush), which in contrast to the high profile of a push is typically done with little or no fanfare. Sometimes the fans generate the push for a wrestler themselves when their approval for the wrestler's work generates a positive reaction from them that is not anticipated.

A push can also be attributed to a political shift in the promotion's offices. Cowboy Bill Watts, whose promotions always consisted of an African-American main event babyface, began pushing Ron Simmons, a midcarder, to main event status and eventually to the WCW World Heavyweight Championship upon being put in charge of World Championship Wrestling. In WWE, following the fallout from the Signature Pharmacy Scandal, smaller and less muscular wrestlers such as CM Punk and Jeff Hardy began to get pushed and Vince McMahon confirmed the paradigm shift by mentioning that today's fans are drawn by charisma and not size.

Push (Avril Lavigne song)

"Push" is a song by Canadian singer-songwriter Avril Lavigne, recorded for her fourth studio album, Goodbye Lullaby. It was written by Lavigne and Evan Taubenfeld, and its producer was Deryck Whibley. It was released as the promotional single in Japan on February 13, 2012, peaking at number 35 on the Billboard Japan Hot 100 chart. The song has received positive reviews.

Background

In March 24, 2011, Avril asked her followers from Twitter which song should be the second single of Goodbye Lullaby, "Push" or "Smile". Then later, in the Polish version of the official site of the singer, it was announced that the chosen would be "Smile", which was released worldwide on May 6 of the same year. It reached the top five positions in countries like China, Turkey, Belgium and Japan. After the distribution of "Smile", the chosen as a focus of promotion of the album was "Wish You Were Here", managed a moderate commercial performance. It served as the last song of the album. "Push" until then had not received release, until that Epic Records, Lavigne's new label after leaving RCA, decided to release the same as promotional single digitally on Japanese territory, what happened in February 13, 2012. The CD edition was released on June 3, 2011.

Grey's Anatomy (season 6)

The sixth season of the American television medical drama Grey's Anatomy, commenced airing on the American Broadcasting Company (ABC) in the United States on September 24, 2009, and concluded on May 20, 2010. The season was produced by ABC Studios, in association with ShondaLand Production Company and The Mark Gordon Company; the showrunner being Shonda Rhimes. Actors Ellen Pompeo, Sandra Oh, Katherine Heigl, and Justin Chambers reprised their roles as surgical residents Meredith Grey, Cristina Yang, Izzie Stevens, and Alex Karev, respectively. Heigl was released from her contract in the middle of the season, while T.R. Knight did not appear as George O'Malley, because Knight was released from his contract at the conclusion of season five. Main cast members Patrick Dempsey, Chandra Wilson, James Pickens, Jr., Sara Ramirez, Eric Dane, Chyler Leigh, and Kevin McKidd also returned, while previous recurring star Jessica Capshaw was promoted to a series regular, and Kim Raver was given star billing after the commencement of the season.

Television advertisement

A television advertisement (variously called a television commercial, commercial or ad in American English, and known in British English as an advert) is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the beginning of television.

The effects of television advertising upon the viewing public (and the effects of mass media in general) have been the subject of philosophical discourse by such luminaries as Marshall McLuhan. The viewership of television programming, as measured by companies such as Nielsen Media Research, is often used as a metric for television advertisement placement, and consequently, for the rates charged to advertisers to air within a given network, television program, or time of day (called a "daypart").