FCB may refer to:
FCB is also a common abbreviation for the football clubs:
The Shannon-class lifeboat (previously FCB2 – Fast Carriage Boat 2) is the latest class of lifeboat currently being deployed to the RNLI fleet to serve the shores of the British Isles. The Shannon class is intended to replace the Mersey class carriage-launched lifeboat and, with the completion of the Tamar build programme, the remaining Tyne-class lifeboats.
The experimental boat, named Effseabee Too underwent sea trials during 2005–2008. It is based on a Camarc Pilot vessel design, with a fibre reinforced composite hull, powered by twin water jets. It had a top speed of approximately 30 knots (56 km/h), but was planned to be rated down to 25–27 knots when the final design was put into production. In 2008, FCB2 development was delayed due to hull shape issues, as trials showed crews would be subjected to unacceptable shocks and excessive horizontal shaking in high seas. The RNLI indicated that the project would be extended by at least three more years to research a new hull shape.
Foote, Cone & Belding, aka FCB, is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company went back to its roots and rebranded itself as simply FCB. The Interpublic Group is one of the big four agency holdings conglomerates, the others being Publicis, WPP, and Omnicom.
Founded as Lord & Thomas in Chicago in 1873, FCB is the world's third-oldest advertising agency. Albert Lasker, a founding figure of modern advertising, went to work for the firm as a clerk in 1898, working his way up until he purchased it in 1912. Chicago, along with New York, was the center of the nation's advertising industry, and Lasker, known as the "father of modern advertising", made Chicago his base from 1898-1942. As head of the Lord & Thomas agency, Lasker devised a copywriting technique that appealed directly to the psychology of the consumer. Women seldom smoked cigarettes; he told them if they smoked Lucky Strikes they could stay slender. Lasker's use of radio, particularly with his campaigns for Palmolive soap, Pepsodent toothpaste, Kotex feminine hygiene products, and Lucky Strike cigarettes, not only revolutionized the advertising industry but also significantly changed popular culture.
Command may refer to:
A command in military terminology is an organisational unit for which the individual in Military command is responsible. A Commander will normally be specifically appointed to the role in order to provide a legal framework for the authority bestowed. Naval and military officers have legal authority by virtue of their officer's commission, however the specific responsibilities and privileges of command are derived from the publication of appointment.
The United States Department of Defense defines command as follows:
(DOD) 2. An order given by a commander; that is, the will of the commander expressed for the purpose of bringing about a particular action.
(DOD) 3. A unit or units, an organization, or an area under the command of one individual. Also called CMD. See also area command; combatant command; combatant command (command authority).
In computing, a command is a directive to a computer program acting as an interpreter of some kind, in order to perform a specific task. Most commonly a command is either a directive to some kind of command-line interface, such as a shell, or an event in a graphical user interface triggered by the user selecting an option in a menu.
Specifically, the term command is used in imperative computer languages. These languages are called this, because statements in these languages are usually written in a manner similar to the imperative mood used in many natural languages. If one views a statement in an imperative language as being like a sentence in a natural language, then a command is generally like a verb in such a language.
Many programs allow specially formatted arguments, known as flags or options, which modify the default behaviour of the command, while further arguments describe what the command acts on. Comparing to a natural language: the flags are adverbs, whilst the other arguments are objects.