Comcast Cable

Comcast Cable Communications, LLC (d/b/a Xfinity) is the cable division of Comcast. Comcast Cable's CEO is Neil Smit, its chairman is Brian L. Roberts, and its CFO is Catherine Avgiris. Comcast Cable went from $23.7 billion in revenue in 2007 to $48.1 billion in 2013.

Branding

In 2010, Comcast began promoting Xfinity, the company's rebranded trademark for triple play services in Comcast's largest markets, including the company's digital cable, cable Internet access, and cable telephone services and radio. Comcast Digital Cable was renamed "Xfinity TV", Comcast Digital Voice became "Xfinity Voice", and Comcast High Speed Internet became "Xfinity Internet". Comcast Business Services remains under the "Comcast" name. A marketing push involving the new Xfinity brand took place during the 2010 Winter Olympics coverage on NBC, which was in the early stages of a merger with Comcast.

The Xfinity rebranding has been controversial as a purported effort to sidestep the negativity of the Comcast brand. In February 2010, TIME listed Xfinity at number 2 in their Top 10 Worst Corporate Name Changes list.