Lightness
In colorimetry and color theory, lightness, also known as value or tone, is a representation of variation in the perception of a color or color space's brightness. It is one of the color appearance parameters of any color appearance model. Lightness is a relative term. Lightness means brightness of an area judged relative to the brightness of a similarly illuminated area that appears to be white or highly transmitting. Lightness should not be confused with brightness.
Various color models have an explicit term for this property. The Munsell color model uses the term value, while the HSL color model and Lab color space use the term lightness. The HSV model uses the term value a little differently: a color with a low value is nearly black, but one with a high value is the pure, fully saturated color.
In subtractive color (i.e. paints) value changes can be achieved by adding black or white to the color. However, this also reduces saturation. Chiaroscuro and Tenebrism both take advantage of dramatic contrasts of value to heighten drama in art. Artists may also employ shading, subtle manipulation of value.