Cola Wars
The Cola wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between soft drink producers, and long time rivals, The Coca-Cola Company and PepsiCo.
Coca-Cola
Coca-Cola advertising has historically focused on wholesomeness and nostalgia for childhood. Coca-Cola advertising is often characterized as "family-friendly" and often relies on "cute" characters (e.g., the Coca-Cola polar bear mascot and Santa Claus around Christmas).
One example of a heated exchange that occurred during the Cola Wars was Coca-Cola's making a strategic retreat on July 11, 1985, by announcing its plans to bring back the original "Classic" Coke after recently introducing New Coke.
Pepsi
Pepsi Challenge
In 1975, Pepsi began showing people in blind taste tests called the Pepsi Challenge, in which they preferred one product over the other, and then they began hiring increasing numbers of popular spokespersons to promote their products.
Drink Pepsi, Get Stuff
In the late 1990s, Pepsi launched its most successful long-term strategy of the Cola Wars, Pepsi Stuff. Consumers were invited to "Drink Pepsi, Get Stuff" and collect Pepsi Points on billions of packages and cups; they could redeem the points for free Pepsi lifestyle merchandise. After researching and testing the program for over two years to ensure that it resonated with consumers, Pepsi launched Pepsi Stuff, which was an instant success. Tens of millions of consumers participated. Pepsi outperformed Coke during the summer of the Atlanta Olympics - held in Coke's hometown - where Coke was a lead sponsor of the Games. Due to its success, the program was expanded to include Mountain Dew and Pepsi's international markets worldwide. The company continued to run the program for many years, continually innovating with new features each year.
War
War is a state of armed conflict between societies. It is generally characterized by extreme collective aggression, destruction, and usually high mortality. The set of techniques and actions used to conduct war is known as warfare. An absence of war is usually called "peace". Total war is warfare that is not restricted to purely legitimate military targets, and can result in massive civilian or other non-combatant casualties.
While some scholars see war as a universal and ancestral aspect of human nature, others argue that it is only a result of specific socio-cultural or ecological circumstances.
In 2013 war resulted in 31,000 deaths down from 72,000 deaths in 1990. The deadliest war in history, in terms of the cumulative number of deaths since its start, is the Second World War, from 1939 to 1945, with 60–85 million deaths, followed by the Mongol conquests which was greater than 41 million. Proportionally speaking, the most destructive war in modern history is the War of the Triple Alliance, which took the lives of over 60% of Paraguay's population, according to Steven Pinker. In 2003, Richard Smalley identified war as the sixth (of ten) biggest problem facing humanity for the next fifty years. War usually results in significant deterioration of infrastructure and the ecosystem, a decrease in social spending, famine, large-scale emigration from the war zone, and often the mistreatment of prisoners of war or civilians. Another byproduct of some wars is the prevalence of propaganda by some or all parties in the conflict, and increased revenues by weapons manufacturers.
Wars (series)
The Wars series, also known as Famicom Wars (ファミコンウォーズ, Famikon Wōzu) in Japan, Advance Wars in the West, and occasionally Nintendo Wars as a whole, is a series of military turn-based tactics video games, usually developed by Intelligent Systems and published by Nintendo. The series debuted in Japan on August 12, 1988. Like another Intelligent Systems series, Fire Emblem, earlier installments of the series were released only in Japan; Advance Wars (2001) was the first to reach the North American and European markets. Advance Wars was released in the USA on September 10, 2001, but put on hold in Japan and Europe due to the subsequent terrorist attacks in the USA. Although released in Europe in January 2002, neither GBA game was released in Japan until the Game Boy Wars Advance 1+2 compilation which released for the Game Boy Advance on November 25, 2004 and for the Wii U Virtual Console on April 3, 2014.
In 2005, Advance Wars: Dual Strike was released on the Nintendo DS platform, which follows the basic form of its predecessors. That same year Battalion Wars, developed by Kuju Entertainment, was released for the Nintendo GameCube in Japan under the title "Totsugeki!! Famicom Wars", where it is considered a spin-off from the main series. Battalion Wars is a 3D action real-time strategy game, as opposed to the turn-based strategy of the main series.
Wars (album)
Wars is the third album from American hardcore group XBXRX, released in April 2007 on Polyvinyl Records.
Track listing
All songs by XBXRX
References
Cola
Cola is a sweetened, carbonated soft drink, derived from drinks that originally contained caffeine from the kola nut and cocaine from coca leaves, flavored with vanilla and other ingredients. Most colas now use other flavoring (and caffeinating) ingredients with a similar taste. Colas became popular worldwide after pharmacist John Pemberton invented Coca-Cola in 1886. His non-alcoholic recipe was inspired by the coca wine of pharmacist Angelo Mariani, created in 1863.
Modern colas usually contain caramel color, caffeine and sweeteners such as sugar or high fructose corn syrup.
Flavorings
Despite the name, the primary modern flavoring ingredients in a cola drink are sugar, citrus oils (from oranges, limes, or lemon fruit peel), cinnamon, vanilla, and an acidic flavorant. Manufacturers of cola drinks add trace ingredients to create distinctively different tastes for each brand. Trace flavorings may include nutmeg and a wide variety of ingredients, but the base flavorings that most people identify with a cola taste remain vanilla and cinnamon. Acidity is often provided by phosphoric acid, sometimes accompanied by citric or other isolated acids. Coca-Cola's recipe and several others are maintained as corporate trade secrets.
Cola (song)
"Cola" is a song by American singer and songwriter Lana Del Rey, taken from her third extended play, Paradise (2012), and the reissue of her debut studio album, Born to Die: The Paradise Edition (2012). "Cola" first appeared in a teaser trailer posted to her official YouTube account as a snippet. The lyrics were considered controversial, causing major media outlets to respond.
Track
"Cola" was written by Elizabeth Grant and Rick Nowels, with Grant writing lyrics for the song. When Del Rey was asked about the origin of the lyrics, she explained: "My boyfriend [Barrie-James O'Neill] is Scottish, he deems American girls very exotic. He once told me: "You American girls walk around as if your pussies tasted like Pepsi-Cola, as if you'd wrap yourself into an American flags to sleep." He deems us all very patriotic." It was produced by Nowels, with co-production handled by the production group DK. The arrangement consists of drum machines programmed by Kieron Menzies, who was also recording engineer, real drums performed by Devrim Karaoglu and Nowels, keyboards, Juno bass and acoustic guitar also played by Nowels, slide guitar performed by Tim Pierce, and strings, glockenspiel, brass, organ, electric guitar, piano and synthesizers played by Patrick Warren. The song was recorded at The Green Building in Santa Monica, with Chris Garcia and Jordan Stilwell doing additional recording. John Davis finally mastering the track at Metropolis Mastering in London. The song was at one stage referred to under the title of "Pussy" according to registrations at the American Society of Composers, Authors and Publishers (ASCAP) and Harry Fox Agency.
Cola (moth)
Cola is a genus of moths of the Noctuidae family. It tends to extricate lots of malicious feces.
References
Podcasts:
Cola Wars
ALBUMS
- Red Flag Day released: 2007
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When You Were Young
by: KillersYou sit there in your heartache
Waiting on some beautiful boy to
To save you from your old ways
You play forgiveness
Watch him now, here he come
He doesn't look a thing like Jesus
But he talks like a gentleman
Like you imagined when you were young
Can we climb this mountain? I don't know
Higher now than ever before
I know we can make it if we take it slow
Let’s take it easy, easy now, watch it go
We're burning down the highway skylines
On the back of a hurricane that started turning
When you were young
When you were young
And sometimes you close your eyes
And see the place where you used to live
When you were young
They say the Devil's water it ain't so sweet
You don't have to drink right now
But you can dip your feet
Every once in a little while
You sit there in your heartache
Waiting on some beautiful boy to
To save you from your old ways
You play forgiveness
Watch him now, here he come
He doesn't look a thing like jesus
i said he doesn't look a thing like jesus
but more then you'll ever know
(Talks like a gentleman)
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