Cinzano

Cinzano [tʃinˈtsano] is an Italian brand of vermouth, a brand owned since 1999 by Gruppo Campari. It comes in four versions:

History

Cinzano vermouths date back to 1757 and the Turin herbal shop of two brothers, Giovanni Giacomo and Carlo Stefano Cinzano, who created a new "vermouth rosso" (red vermouth) using "aromatic plants from the Italian Alps in a [still-secret] recipe combining 35 ingredients (including marjoram, thyme, and yarrow)". What became known as the "vermouth of Turin" proved popular with the bourgeoisie of Turin and, later, Casanova.

Cinzano Bianco followed, based on a different combination of herbs that included artemisia (wormwood), cinnamon, cloves, citrus and gentian; it was followed by an Extra Dry version. Exports began in the 1890s, to Argentina, Brazil and the USA, among others. In Paris in 1912, Cinzano was the first product to be advertised with a neon sign.

Cinzano, Piedmont

Cinzano is a comune (municipality) in the Province of Turin in the Italian region Piedmont, located about 15 kilometres (9 mi) east of Turin.

Cinzano borders the following municipalities: Casalborgone, Rivalba, Sciolze, Berzano di San Pietro, and Moncucco Torinese.

References