Chrysler

FCA US LLC, also known as simply Chrysler (/ˈkraɪslər/), is an American automobile manufacturer headquartered in Auburn Hills, Michigan and owned by holding company Fiat Chrysler Automobiles, headquartered in London, U.K. Chrysler is one of the "Big Three" American automobile manufacturers. It sells vehicles worldwide under its flagship Chrysler brand, as well as the Dodge, Jeep and Ram Trucks. Other major divisions include Mopar, its automotive parts and accessories division, and SRT, its performance automobile division. In 2014, FCA US LLC is the seventh biggest automaker in the world by production.

The Chrysler Corporation was founded by Walter Chrysler in 1925, out of what remained of the Maxwell Motor Company. Chrysler greatly expanded in 1928, when Mr. Chrysler, who at one time worked for Buick, acquired the Fargo truck company and the Dodge Brothers Company and began selling vehicles under those brands; that same year it also established the Plymouth and DeSoto automobile brands. The brand diversification efforts were inspired by Mr. Chrysler's time working for General Motors, with an emphasis on brand hierarchy.

Chrysler (disambiguation)

Chrysler is the name of a major American automobile manufacturer officially known as FCA US LLC.

Chrysler may also refer to:

Chrysler (division)

Chrysler is an American car brand and the longstanding premium marque of automaker FCA US LLC. Before the 2014 creation of Fiat Chrysler Automobiles by the merger of Fiat and Chrysler, FCA US was known as Chrysler Group LLC, named after its founder Walter Chrysler.

History

The Chrysler brand was originally a premium luxury position competing with Cadillac, Packard, and Lincoln. Chrysler was the top brand in the portfolio of what was then known as Chrysler Corporation, led by its top model, the Imperial starting in 1955.

After the corporation decided to spin Imperial off as a separate brand in 1955 to better compete with Cadillac and Lincoln, Chrysler became the corporation's number two brand, but still offered luxury and near-luxury products. Chrysler's positioning of the Chrysler brand towards a mid-price brand caused Chrysler to kill DeSoto after 1961 and merge most DeSoto vehicles into the new Chrysler Newport. After the Imperial brand was dropped in 1975, Chrysler once again became the top brand.