Chowking

Chowking (Chinese: 超群) is a Philippine-based chain. The concept combines a Western fast food service style with Chinese food. Chowking predominantly sells noodle soups, dim sum, and rice toppings. The company was founded in 1985, at a time when Western-style burger joints were dominating the Philippine fast food scene.

History

In 1989, Chowking started expanding its market share amid the volatility of the domestic market. It opened its franchising operations and made its entry into the provincial markets the same year. On January 1, 2000, Chowking became a wholly owned subsidiary of Jollibee Foods Corporation. The new owner commenced store renovations to create a new corporate look for Chowking that would result in a comprehensive change for each store.

Expansion

1995

Chowking opened its first store in the United States through a franchise agreement with a US-based Filipino-American Company.

2005

Chowking entered Jakarta, Indonesia and maintained two key stores to study the feasibility of the market. At this time, the company began to explore other potential locations and key cities as part of its long term expansion plans.