Emphasis (typography)

In typography, emphasis is the exaggeration of words in a text with a font in a different style from the rest of the text—to emphasize them. It is the equivalent of prosodic stress in speech.

Methods and use

The most common methods in Western typography fall under the general technique of emphasis through a change or modification of font: italics, boldface and small caps. Other methods include the alteration of letter case and spacing as well as color and additional graphic marks.

Font styles and variants

The human eye is very receptive to differences in brightness within a text body. Therefore, one can differentiate between types of emphasis according to whether the emphasis changes the “blackness” of text. A means of emphasis that does not have much effect on “blackness” is the use of italics, where the text is written in a script style, or the use of oblique, where the vertical orientation of all letters is slanted to the left or right. With one or the other of these techniques (usually only one is available for any typeface), words can be highlighted without making them stand out much from the rest of the text (inconspicuous stressing). This was used for marking passages that have a different context, such as words from foreign languages, book titles, and the like.

Bold (detergent)

Bold is a laundry detergent brand owned by Procter & Gamble.

It was launched in 1974 as the UK's first low suds biological detergent. In 1982, it was relaunched as the country's only combined detergent/conditioner, and has been a popular product since.

In 2004, the Bold 2in1 detergent/conditioner product was given a packaging revamp.

References

Bold (band)

Bold is a late 1980s youth crew hardcore band from Westchester County, New York, which, along with bands like Youth Of Today and Side By Side, were a part of the Youth Crew and an influence in the late 80's straight edge hardcore scene. The band progressed to a more rock-oriented sound in its later years.

History

Originally called Crippled Youth, the band was formed in Katonah, New York by Matt Warnke (vocals), Tim Brooks (bass) and Drew Thomas (drums). After a couple of shows with Matt singing and playing guitar, they recruited John 'Zulu' Zuluaga on guitar, and Matt switched to just singing. They released a 7" EP entitled 'Join The Fight' on the California label New Beginning in 1986 before switching to the name Bold. It was under this name that they recorded the 11-song LP Speak Out. The record was supposed to be released on California's WishingWell Records, but was eventually released in 1988 on Revelation Records.

The band later recruited Tom Capone (Beyond/Shelter/Quicksand/etc.) on second guitar, and recorded a self-titled 5-song 7" in 1989, also on Revelation Records. The 7" is considered by many their best material, adding more melody to their straightforward hardcore sound. The 7" EP was re-issued on a 12" entitled 'Looking Back' in 1993, with 2 bonus tracks.

Choice

Choice involves mentally making a decision: judging the merits of multiple options and selecting one or more of them. One can make a choice between imagined options ("what would I do if ...?") or between real options followed by the corresponding action. For example, a traveller might choose a route for a journey based on the preference of arriving at a given destination as soon as possible. The preferred (and therefore chosen) route can then follow from information such as the length of each of the possible routes, traffic conditions, etc. If the arrival at a choice includes more complex motivators, cognition, instinct and feeling can become more intertwined.

Simple choices might include what to eat for dinner or what to wear on a Saturday morning - choices that have relatively low-impact on the chooser's life overall. More complex choices might involve (for example) what candidate to vote for in an election, what profession to pursue, a life partner, etc. - choices based on multiple influences and having larger ramifications.

Choice (comics)

Choice is a fictional character that appeared in Malibu Comics Ultraverse line of comic book series. Her first appearance was in Hardcase #2, and appeared mainly in that title.

Amy Tran Kwitny was the young woman who went on to become Choice. The Choice Corporation's desire to create a corporate spokesmodel to compete with Ultratech's corporate symbol, Prototype, led to the creation of Choice. Amy Tran was a former subject of Aladdin experiments and considered an ideal subject. She was reacquired by the agency to be their test subject.

Aladdin and NuWare pooled their resources to make Amy Tran the first bioenhanced ultra. Sections of her brain were replaced with wetware implants created from the brain tissue of Forsa and Starburst, former members of the Squad. A period of testing and mental conditioning ensued, and Choice, as Amy Tran was now called, was turned over to CEO Bob Dixon, who used her as a spokesmodel and mistress.

A media sensation, Choice endorsed the Choice Corporation's products. They planned to later reveal her ultra powers, thereby skyrocketing her popularity. Unfortunately, her mental conditioning began to break down due to Dixon's sexual abuses. Choice was moved to Brazil to be reconditioned, but escaped.

Choice: Current Reviews for Academic Libraries

Choice: Current Reviews for Academic Libraries, or simply Choice, is a magazine published by the Association of College and Research Libraries (ACRL). It is considered the premier source for reviews of academic books, electronic media, and Internet resources of interest to those in higher education. The magazine is headquartered in Middletown, Connecticut.

Reviews

Reviews are done by scholars. For a print book, they are to be no longer than 190 words, and slightly longer for internet resources.

Scope of influence

Most academic libraries in the United States use Choice for selecting and purchasing materials. According to the ACRL, Choice reaches 22,000 librarians and an estimated 13,000 higher education faculty in almost every undergraduate college and university library in the United States, along with many larger public libraries, and special and governmental libraries.

Reviews are published monthly in Choice magazine and ChoiceReviews.online. Choice publishes approximately 7,000 reviews per year in 50 subdisciplines spanning the humanities, science and technology, and the social and behavioral sciences.